Style is wearing an evening dress to McDonald’s, wearing heels to play football. It is personality, confidence and seduction – John Galliano
YOUR SIZE MAY NOT BE YOUR SIZE
Just as sizes vary from store to store, so should the sizes vary in your wardrobe. I used to buy clothes according to size only, never based on fit. If I tried on a 10 and it didn’t fit me I simply wouldn’t entertain the next size up. This was fine in my twenties, when a lot of my clothing were basically a second skin, fitting my body like a glove. Now I prefer a variety of silhouettes and shapes – oversized (particularly jumpers and coats) being my current go to. My wardrobe goes from size 8 through to 16 simply because I buy the size that fits best, not the size I can fit into.
HAVE A UNIFORM
I used to think that fashion was all about pushing boundaries and setting trends as opposed to following them – Carrie Bradshaw style. And whilst I still believe this to be true, I have now developed a uniform of sorts that allows me to be as expressive and fearless as I want within set confines. Your uniform is ultimately your signature style. For some, that could be neutrals or everyday denim. For others that could be flamboyant shirts or a trademark heel. I personally have a thing for statement coats and classic heels such as these patent Jimmy Choo anouks from Secret Sales. Your ‘uniform’ should be the clothes you feel comfortable in, wear 80% of the time, and that reflect your personality the most.
CHOOSE YOUR MOOD
Often we dress according to our current mood – for example, if I’m feeling a bit meh and planning a Netflix binge I will likely pull on the misters trackie’s, clean or not, and sloth it out on the couch. However, fashion can also be used to project the mood and image that we want. If you aren’t feeling your most confident, don’t feed into that by wearing clothes that reinforce that feeling. Grab a pair of heels, skinny jeans and a power blazer instead. Recreate yourself. Dress as you want to be received. As the old saying goes – dress good you will feel good. See – fashion is medicine!
KEEP IT PERSONAL
True style should always come with a story and have personal significance. Inherited, sentimental or personalised items never go out of fashion and are 100% unique to you. Some of my favourite pieces of clothing are made from material gifted to me by friends and family. Big ticket items, I like to purchase when I have achieved something of note and so are almost like mini trophies. I find that Secret Sales are great for these awards to self as I can buy designer at a reduced price. Being more conscious about your style and selecting items which truly mean something to you, hold personal value and perhaps cost a little bit more means that you are less likely to throw away too – which is another added bonus in the world of fast, disposable fashion. Holding on to things for longer is much better for the environment.
IF YOU CAN’T FIND IT, MAKE IT
When I was a student I lived and died by my safety pins and scissors. I would wear the same dress half a dozen times in new ways simply through a little imagination. Take something old and make it new by customising to your exact specification. Clothes tend to look the best on a body that it has been tailor made for. Cut, pin, hem, tuck… give your clothes a new lease of life and realise its full potential with a bit of DIY.
This post is in collaboration with Secret Sales and Endource