'In such an aesthetically driven industry and digital landscape, women of substance cut through the noise with their intelligence, authenticity, and quiet over achievements.'
- margaret zhang
Toya Berry is an accomplished digital marketing consultant with over 10 years combined experience in both online/ e-commerce retail and Influencer content strategy. Toya has a proven track record of brand development and commercial ROI within the digital sector which began in Affiliate marketing working for one of the biggest networks in Europe, and then later at the world's largest affiliate network, AWIN Global, where she led the affiliate and influencer content strategies for the Arcadia Group, The Body Shop and Lastminute.com.
Toya's ability to fuse her keen online and social prowess with her love of all things fashion, led to a successful segway into influencer marketing and content strategy, including social - virtually a non existent sector less than 8 years ago. Toya has since worked with a plethora of retailers and luxury brands including Alexander McQueen, Estee Lauder Group and NEXT. Toya is currently part of the in-house Influencer team at Depop, a peer to peer social marketplace that promotes individuality in both style and expression, as well as championing circular fashion by way of resale. Toya actively leads Influencer based campaigns end to end, from concept phase, through content management, budgets and post campaign analysis.
In addition to her digital marketing career, Toya is also a seasoned blogger, freelance writer and creative director. She has worked with Farfetch, Burberry, Sergio Rossi, Johnny Walker and Roberto Cavalli via her blog, which she uses as a vehicle to push her growth as a visual creative and further develop as a writer. Beyond that, Toya uses her blog as a therapy of sorts, chronicling personal highs and lows, travels, life challenges, motherhood, career… as well as the outfits worn (and the books read) in between. Toya's ultimate goal has always been to create a life that feels good, regardless of what it may look like to others. She does this through honest experiences, a genuine love of storytelling and a desire to create beautiful content in a relatable way.
To discuss content collaborations or freelance digital projects please get in touch via the contact page.