July 19, 2012

ICONS COLLABORATE: Diet Coke + Jean Paul Gaultier



Following on from a successful collaboration with ‘Uncle Karl’ aka Mr. Lagerfeld, Coca-Cola has just officially unveiled the ad campaign and visuals for the third bottle in the Diet Coke by Jean Paul Gaultier collection. ‘Tattoo’ showcases Jean Paul Gaultier’s passion for body art and dresses the bottle head-to-toe in iconic designs reminiscent of his past catwalk collections.

“Tattoo” is available across nine European countries from June 2012.

Following the release of the third bottle in the Limited Collection for Diet Coke by Jean Paul Gaultier, we can share with you the designs for the exclusive ‘Night & Day’ bottles designed by Gaultier himself. This is the first time in the brand’s history that a design collaboration has translated onto the 330ml bottles.

Jean Paul Gaultier has combined his unique signature style and his fun light-hearted attitude to create the must-have fashion accessory of 2012. The collection themed ‘Night & Day’, pays homage to Gaultier’s infamous designs.

The ‘Day’ bottle is inspired by Jean Paul Gaultier’s signature Breton stripes and captures his fun attitude. The iconic nautical-themed blue and white design showcases a stylish romantic everyday look. To complete the ensemble the shiny red bottle cap acts as a chic beret, and a star tattoo pays homage to Gaultier’s sailor muse.

The ‘Night’ bottle has a sexy Rock Chick edge with a corset style reminiscent of Jean Paul Gaultier’s catwalk shows and iconic cone bra design. The provocative bottle is perfect for after dark – the lace and fishnet design highlights the female-like silhouette of the iconic bottle shape and adds a never-before-seen edginess to the Diet Coke limited edition collection.

The cans will be made available across Europe at select retailers from July – September.

Calorie free as well as being stylish – drinking a can of fizz has never been this fun!