I was recently asked to attend an exclusive blogger event hosted by The Outnet to preview the new AW12 collection as well as a sneak peek of their exciting new launch ‘Iris and Ink’.
‘Iris and Ink’ is the new affordable luxury fashion line which compliments the Outnet’s existing aesthetic of high fashion at a discount. Not only are the prices great, but the product is too; think well-made classics akin to high street equivalents such as Reiss (which I adore) or The Kooples.
The team at The Outnet were super hospitable; cake on sticks complimented by champagne with lots of friendly banter and a makeshift studio for dress up time!
I really wish all retailers would host dress ups at their previews – its the best way to actually get bloggers like myself to post content instead of simply sending us away with a 4 page press release that I’ll probably never read (after staring at perfectly merchandised garments that you cant actually touch). I had fun feeling the fabrics, trying on the clothes, and after my third glass of bubbly I was totally ready to get in from of the camera and work my look!
Queue the Beyonce wind machine and hair flipping…
To see more of the Outnet’s wonderful Iris and Ink Collection click this link 🙂
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