The Outnet Blogger Event 2012 The Outnet Blogger Event 2012

I was recently asked to attend an exclusive blogger event hosted by The Outnet to preview the new AW12 collection as well as a sneak peek of their exciting new launch ‘Iris and Ink’.

‘Iris and Ink’ is the new affordable luxury fashion line which compliments the Outnet’s existing aesthetic of high fashion at a discount. Not only are the prices great, but the product is too; think well-made classics akin to high street equivalents such as Reiss (which I adore) or The Kooples.

The team at The Outnet were super hospitable; cake on sticks complimented by champagne with lots of friendly banter and a makeshift studio for dress up time!

I really wish all retailers would host dress ups at their previews – its the best way to actually get bloggers like myself to post content instead of simply sending us away with a 4 page press release that I’ll probably never read (after staring at perfectly merchandised garments that you cant actually touch). I had fun feeling the fabrics, trying on the clothes, and after my third glass of bubbly I was totally ready to get in from of the camera and work my look!

Queue the Beyonce wind machine and hair flipping…

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To see more of the Outnet’s wonderful Iris and Ink Collection click this link 🙂


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